Elon Musk’s Twitter rebrand appears to be underway. In a series of tweets late Saturday, Musk said the company’s famous bird logo and name would soon be gone. The company will apparently be known simply as “X”.
“And soon we’ll be praising the Twitter brand and, gradually, all the birds,” he . He said later in a Twitter that the Twitter logo would be changed on Sunday. “It should have been done a long time ago, I’m sorry it took so long,” he said.
And soon we will praise the twitter brand and gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
Later that night, he reportedly emailed employees about the change. According to Platformer Musk emailed staff saying the company would become X and that his note “was the last email he would ever send from a Twitter email address.”
Twitter did not immediately respond to a request for comment.
Musk has long been known to favor the “X” brand. The banking startup he co-founded in 1999 was called x.com, and his recently announced venture is called Ai. And Twitter’s holding company clashed with X Corp. Musk has also talked about how X would help Twitter become one Although Musk has offered few specifics about this vision, many believe he is referring to apps like WeChat, the most popular app in China that people use for a host of everyday activities, such as payments and shopping, in addition to social networking.
However, officially abandoning the Twitter brand could be a risky move for Musk. The company is already facing a loss that has resulted in a loss of more of the company’s advertising revenue. A rebranding could further alienate advertisers. At the same time, Musk may be betting that a new name and identity can help the company shed its ties to its former leadership and the decisions made under it, of which he has been deeply critical.