Elon Musk is once again making a pointless change, and Twitter will no longer be known by its nickname, “The Bird App.”
Musk announced that the app would change his brand’s iconic logo to an ‘X’ in a series of tweets modeled after his classic stealthy-yet-lame vibe, including one tweet that just featured a glowing X. Eventually, he tweeted that “soon we will say goodbye to the twitter brand and, gradually, to all birds.” He followed it up with his vision of X.
The tweet may have been deleted
The tweet may have been deleted
This isn’t a huge surprise, as Musk has made more pointless and damaging changes to Twitter, and he’s obsessed with the letter X. He changed the name of Twitter’s parent company to X Corp. He went on to launch an AI startup called xAI. He said the Twitter acquisition would be part of his team building “X, the everything app.” There is a Tesla Model X car, and he named one of his children with the name X AE A-XII.
But it’s a wild thing to do. The bird is one of the most popular parts of the app. The word “tweet” has no meaning without the bird; egg profile pictures are weird without it; the bird is an integral part of the name Twitter itself. It’s arguably one of the biggest marketing decisions he’s made since buying the platform for $44 billion last year — according to Fidelity, Twitter is now worth a third of what Musk paid.
While most Twitter users don’t seem outraged by the decision, many have reacted with a variety of “WTF is this?” and why?” he answers.
The tweet may have been deleted
The tweet may have been deleted
The tweet may have been deleted
The tweet may have been deleted
The change could go into effect as soon as Monday, but as with all of Musk’s seemingly random decisions, don’t hold your breath.
